Social Media Management

SOCIAL MEDIA MANAGEMENT
Social Media Management is taking responsibility for a brand’s entire social media services and output.
Slider

As part of my freelance marketing portfolio, I offer social media management. As an additional, long term solution to the consultancy service – or as an individual service – I provide full management for brands and clients.


WHAT DOES SOCIAL MEDIA MANAGEMENT INCLUDE?

Through social media management, I will work with a client to develop a clear strategy for a brand’s entire social media services and output. This includes: 

  • Creating a social media strategy 
  • Curating a content plan for each platform 
  • Designing assets and graphics for the social platforms 
  • Posting and scheduling content to be delivered 
  • Creating campaigns i.e. seasonal, promotional, brand-related 
  • Sending over personalised monthly reports 

CLIENT MANAGEMENT

Have worked in Marketing for over 5 years, I understand the natural anxiety that comes with handing over the reigns to your valuable social channels. Therefore, I always aim to maintain consistent communication with my clients and provide regular updates on progress. I always offer my clients full access to the content plans before any piece of content is scheduled. 

The completed plans will be sent across to the client for approval, and a Trello board will be set up to create an initial content plan using the recommended changes.


WHAT ARE THE BENEFITS OF HIRING A SOCIAL MEDIA MANAGER?

A social media manager is a key part of any essential marketing campaign. 

I can provide the overarching support of all streams of marketing communication on behalf of the brand. Working to the approval of the client, the media manager creates, schedules, delivers and reports on all content. I believe this allows the client to have a completely hands – off experience. 

The social media manager is also a key part of the brand strategy, helping to further the brand message and voice as well contributing to the creation of it. I offer a fresh, unbiased and professional perspective on your brand. If necessary, I can also create seamless documents for the continued deliverance of the content once the contract has ended. 


RELEVANT CASE STUDIES

RYLAND CONSULTING

A digital consulting agency in London and Nottingham. Their brand represents their spark in the industry in pinks, blacks and whites.

FOX TALBOTS

A local coffee shop specialising in homemade snacks, rich coffee and a strong community. Their branding is minimalist and warm, established in the high street.

HONEY BEE BEAUTIFUL

A natural, British skincare brand made with real honey in Wales. Their brand is steeped in warm, sun kissed palettes and soft light imagery.

A natural, British skincare brand made with real honey in Wales. Their brand is steeped in warm, sun kissed palettes and soft light imagery.

A natural, British skincare brand made with real honey in Wales. Their brand is steeped in warm, sun kissed palettes and soft light imagery.

WE ARE MARKETABLE

A local digital marketing agency in Nottingham, specialising in PPC and paid ads. Sharp, colourful and quirky branding represents their business.

PIRATES PLAY CENTRE

A large children's play centre and party zone. Their branding is fun, inviting and playful for parents and children to engage with.

NIKKI MCCAIG

Myself. A Nottingham-based freelance marketing consultant and manager. My brand is soft, minimal and neutral, whilst my work packs a punch.

previous arrowprevious arrow
next arrownext arrow
Slider

If you would like to set up a consultation with me, get in touch through my contact page.