Social Media Consultancy

SOCIAL MEDIA CONSULTANCY
I help brands both large and small to find their perfect social marketing strategy.
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As part of my freelance marketing portfolio, I offer social media consultancy services. I help brands both large and small to find their perfect social marketing strategy.


WHAT DOES A SOCIAL MEDIA CONSULTANT PROVIDE?

As a social media consultant, I provide an entirely objective review of a brands current social output, and recommend ways to improve on it. I supply valuable insights into innovative marketing practices and help to tailor content plans to fit to your business goals.

I work to a three stage process, detailing the steps and the expectations a client can have of my  services.

Stage 1:

I always begin with an initial consultancy meeting, where I take my clients for coffee and we sit down to discuss the business. Here we visit the brand and what the client wants to achieve through my services. We work through the previous work carried out through social media and run through some ideas to help enhance the  current social channels. Then I carry out a full social media and web review. This provides extensive detail on the current status of the socials, and a list of improvements and suggestions.

Stage 2:

If the suggested changes and improvements are accepted, I will then mock up a series of posts – using current branding to create the ideal posts for sharing. These will be sent across to the client for approval, and a Trello board will be set up to create an initial content plan using the recommended changes.

Stage 3:

Finally to ensure that the changes are easily followed, I will set up and create a document of Brand and Social Guidelines. This will contain all of the necessary information needed to successfully continue with effective and efficient socials.


WHAT ARE THE BENEFITS OF HIRING A SOCIAL MEDIA CONSULTANT?

A social media consultant is a reliable, experienced and unbiased perspective, hired to make your business look amazing. They work independently, with no ulterior motive for your brand. Plus, they can provide a much-needed outside perspective on your branding and marketing that employees might be too shy to admit. Consultancy can also offer a unique take on your brand, from a professional angle, describing the message they currently take away from your social output. Perhaps most importantly, they can save you time, and provide you with a crucial guide to delivering effective social marketing.


RELEVANT CASE STUDIES

RYLAND CONSULTING

A digital consulting agency in London and Nottingham. Their brand represents their spark in the industry in pinks, blacks and whites.

FOX TALBOTS

A local coffee shop specialising in homemade snacks, rich coffee and a strong community. Their branding is minimalist and warm, established in the high street.

HONEY BEE BEAUTIFUL

A natural, British skincare brand made with real honey in Wales. Their brand is steeped in warm, sun kissed palettes and soft light imagery.

A natural, British skincare brand made with real honey in Wales. Their brand is steeped in warm, sun kissed palettes and soft light imagery.

A natural, British skincare brand made with real honey in Wales. Their brand is steeped in warm, sun kissed palettes and soft light imagery.

WE ARE MARKETABLE

A local digital marketing agency in Nottingham, specialising in PPC and paid ads. Sharp, colourful and quirky branding represents their business.

PIRATES PLAY CENTRE

A large children's play centre and party zone. Their branding is fun, inviting and playful for parents and children to engage with.

NIKKI MCCAIG

Myself. A Nottingham-based freelance marketing consultant and manager. My brand is soft, minimal and neutral, whilst my work packs a punch.

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If you would like to set up a consultation with me, get in touch through my Contact Page.