Inclusive Marketing | Nikki McCaig

my services

inclusive marketing

As a key part of my freelance services, I offer inclusive marketing consultancy and auditing for brands and businesses. 

Audit

Inclusive Marketing | Nikki McCaig

this includes:

Web audits

Social audits

Content audits

Marketing audits

Detailed inclusivity report

Consultation

Inclusive Marketing | Nikki McCaig

this includes:

Initial thoughts & report 

Meetings and discussion

Future planning session

Moving forward steps

Future Proofing

Inclusive Marketing | Nikki McCaig

this includes:

Inclusivity guidelines creation

Company briefing 

Personalised inclusivity rules

Future proofing strategy

consultancy

marketing services

Inclusive Marketing | Nikki McCaig

what does inclusive marketing include?

Social marketing has a huge role to play in the evolution and progression of social culture. Sites such as Twitter, Instagram and Facebook have become new hubs of change, diversity and activism, and many brands are coming under scrutiny for their lack of inclusive marketing. My serivces can help your business, and your brand, to identify any non-inclusive marketing efforts, any problematic imagery and any outdated messaging and adapt it for future marketing.

what are the benefits of working with a marketing consultant?

Not only can a marketing consultant provide a fresh perspective on your content, they can also offer valuable suggestions, commentary and advice for creating a more diverse, inclusive and authentic brand reputation online. A marketing consultant can objectively educate, instruct and guide your content in a more inclusive direction, helping you and your team to understand how different content can be perceived by different audiences. 

Inclusive Marketing | Nikki McCaig

Get in touch to enquire about my inclusive marketing services