As a key part of my freelance services, I offer inclusive marketing consultancy and auditing for brands and businesses.
Detailed inclusivity report
Initial thoughts & report
Meetings and discussion
Future planning session
Moving forward steps
Inclusivity guidelines creation
Personalised inclusivity rules
Future proofing strategy
Social marketing has a huge role to play in the evolution and progression of social culture. Sites such as Twitter, Instagram and Facebook have become new hubs of change, diversity and activism, and many brands are coming under scrutiny for their lack of inclusive marketing. My serivces can help your business, and your brand, to identify any non-inclusive marketing efforts, any problematic imagery and any outdated messaging and adapt it for future marketing.
Not only can a marketing consultant provide a fresh perspective on your content, they can also offer valuable suggestions, commentary and advice for creating a more diverse, inclusive and authentic brand reputation online. A marketing consultant can objectively educate, instruct and guide your content in a more inclusive direction, helping you and your team to understand how different content can be perceived by different audiences.