Services | Nikki McCaig

my services

branding & brand identity

As a key part of my freelance services, I offer brand creation and consultation for small-to-medium businesses. 


Publications | Nikki McCaig

Understanding the brand 

The initial stage of brand identity is discovery and understanding.

I sit down with clients for a consultation to find out the history, goals, ethics and achievements of the business.

This helps to identify the key messages to be used throughout their branding. 


Publications | Nikki McCaig

Creating the brand

Using design, colour, typography and imagery, I then begin to develop the brand.

Putting forward a collection of brand proposals and ideas for the client to approve, I can create an overarching brand identity.

This can then be used throughout socials, promotional materials and web design. 


Castlegate Financial Services | Nikki McCaig

Pushing the brand

Taking the brand creation, I then write up a document of brand guidelines.

These are crucial for taking the brand forward, creating a set of templates, fonts and design specifications for the client to take and use in future materials. 


branding case study

alix barker creative

An artist and illustrator in Nottingham, Alix Barker Creative invited me to help design and build their business branding from scratch. 

Alix Barker Creative | Nikki McCaig

Brand Development

branding services

Branding | Nikki McCaig


Logos are the embelem that the world will associate with your brand. Whether you opt for a minimal, dainty logo or a bold, powerful symbol, my services can help. 

Colour Palettes

The way you choose your colour palette can psychologically affect the decisions of your consumers. I can work alongside you to understand your business and find the right palette for your brand. 

Branding | Nikki McCaig
Branding | Nikki McCaig


Typography can be a profound marker when it comes to building a brand. It can be the difference between a successful brand and a failure. Let me help you select and adopt a font that works directly with your business.