The Play Centre socials are focusing predominantly on informative, current content over visual assets. Keeping in tone with th fun, nautical themes of the physical brand, the digital socials are designed to reach a much broader audience – highlighting the diverse range of activities and opportunities available within the play centre.
Working with the new website, the play centre content strategy relies on informative copy and engaging blog posts. The tone is light, fun and appealing, using a child-friendly tone to appeal to parents and potential customers.