nikki mccaig

freelance creative marketer

The Brief

To create an appealing, attractive and creative brand to represent my services and abilities. I needed a brand, website and logo to cover print and digital marketing materials for my own business. 

Social Media Management

incl. asset creation, design, support and scheduling.

BRANDING CONSULTANCY

incl. brand guidelines, colour matching, social themes.

MARKETING CONSULTANCY

incl. social guidelines, advice, one-to-one consultancy.

NIKKI MCCAIG BRANDING

The Nikki McCaig branding is curated to feel minimalist and modern, echoing the style of work I create. Using light, clean tones and neutral imagery, I wanted to establish a monochrome colour scheme with highlights of blush pink borders. The font and typography follows modern design trends, with classic minimal fonts paired with traditional Serif type. 

Services Delivered:

  • branding
  • social media marketing
  • copywriting
  • blogging
  • photography

I needed to build a website that could reflect the content and style of my services and case studies. I utilised the existing themes of my branding and pulled them into a fully functioning, accessible website. 

I wanted to incoporate the themes of my own personality and style into my branding, making sure it was cohesive throughout. 

branding nikki mccaig

FONTS

Heading 1 – Playfair Display 

paragraph – karla

BRAND IDENTITY

Professional | Modern | Creative | Minimalist | Inspirational | Organic | Beautiful | Calm

OTHER CASE STUDIES

PIRATES PLAY CENTRE

CHILDRENS PLAY CENTRE

2

Honey Bee

Skincare brand