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How To Use Pinterest To Enhance Your Blog 

For many of us, Pinterest is simply the hobby site we us to scroll through and save our favourite pictures from across the internet. We find our favourite DIY hacks on Pinterest, our new beauty regimes, our travel destinations and our outfit inspirations for the warm week ahead. To really utilise Pinterest well, it’s important to understand what exactly it isn’t. It is not a social media site where users can post inane comments about their day, tag friends in interesting memes and post selfies all day long. It is not a photography site either, where your holiday snaps can be deposited to be joyfully scrolled through at the next family visit. And it is not a blogging site, where the entire contents of your blog post should be written into the description of a screenshot. Pinterest is a place of guides, advice, travel tips, recipes, reviews – it’s the haven for bloggers, no matter what you blog about. Mental health? Lifestyle? Baking? Beauty? There’s a board, niche and pin for that. Take advantage of the diverse nature of Pinterest and use it to inspire yourself into creating some truly beautiful pins.

-Taken from Digital | How to Use Pinterest to Enhance Your Blog 

5 Tips for a Successful Facebook Ad Campaign 

So say you’ve got this amazing idea for a business. You’ve got the funding, you’ve got the products, you’ve got your whole marketing strategy all planned out. You know exactly what you want to say, who you want to target, and how much money you’re willing to spend on advertising it. You’re ready for anything. But, when you head to Facebook, and click that magical little button you hope will change everything, you’re suddenly faced with a sea of questions, tasks, surveys and empty boxes just waiting to be filled. As someone who recently went through the exhaustive process of setting up a Facebook campaign for my prints, I know all too well the struggles of advertising successfully through social media.

Avoid restricting your promotion to a particular gender, age group (within appropriate reason, of course), location and personal interest collection. List as many interests as you can – even if they don’t seem that relevant. If you want to advertise a guitar tutor, for example, create a strong archive of tags relating to music, popular artists, schools, qualifications, romance, woodwind, orchestras, and rock concerts. You never know who might be waiting for that sign to try something new.

-Taken from Digital | 5 Tips for a Successful Facebook Ad Campaign 

Top Tips on Using the #BloggersWanted for Networking 

Type #bloggerswanted into the Twitter search bar, and you can find a whole archive of brands, bloggers, companies and big name sponsors looking for authors and creators to review their products. From coffee bars to lip balms, every business needs promotion – and the Twitter hashtag can help them find the perfect blogger to advertise them with. But, as with any opportunity found online, there are a couple of guidelines and warning signs to look out for before submitting your details. Some of the biggest red flags for me when trawling through the search results are repetitive tweeting, dodgy profile pages, and mysteriously ambiguous descriptions. If you see the same tweet over and over and over again, it’s likely to be spam, and a quick scroll through their Twitter account can help you decide for yourself. A lack of a profile picture is always a bit of a turn-off for me, as a good understanding of social media and networking platforms is a must for any business hoping to work with bloggers. And if the opportunity you’ve spotted mentions the words ‘secret’, ‘surprise’, or ‘mystery’…be very cautious as to how you proceed.

-Taken from Digital | Top Tips on Using the #BloggersWanted for Networking 

 

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