Email_ nikki.j.mccaig@gmail.comPhone_ 07508300961-3

MY BLOG

The Girl Before: A New Take on Feminism 

Reading is a tool every woman should posses. And I don’t mean the physical skill of being able to understand words and follow sentences across a page. I mean being able to truly read, feel and connect to a book, a story, a chapter of something that so many would not. Reading can make you cry. It can make you feel strong. It can make you weak, and sick, and misled and confused and it can give you back the emotions that society seems determine to compress. A woman is not lesser because she feels. She is more because she understands what it means to feel. And a woman who reads feels everything. The women in JP Delaney’s ‘The Girl Before’ are feelings and strength combined. They are clever, and unintelligent, and underpaid and over appreciated. The story within the book follows two time streams of women – the girl from now, and the girl before. Emma, who moves in 1 Fulgate Street after a burglary in her flat, and Jane, who moves in after a traumatising still born birth two years later. And whilst this review won’t definitively spoil the ending of the story – it might just filter how you read it.

-Taken from Literature | The Girl Before: A New Take on Feminism 

Dirty Paint Brushes and High Functioning Anxiety 

Unfortunately, this chronically bad habit can sometimes have another name – High Functioning Anxiety. Although this can have different symptoms for different people, for me, this means having the constant drive to be busy. Most of the time, I’m never actually getting anything done, but I always need to be doing something productive, even when I’m supposed to be relaxing. Whether it’s watching a Youtube video whilst doing the washing up, having the TV on whilst I’m blow drying my hair, or listening to an audiobook whilst cooking. This might just sound like a common habit, but I physically cannot do these productive activites without the noise of something else happening. I crave multi-tasking, as if the more things I check off my to-do list, the happier I’ll be. Right now, even writing this, I have my laptop open on one side of me, a bowl of veggies in front of me, and a book in one hand. I can’t seem to stop.

-Taken from Mental Health | Dirty Paint Brushes and High Functioning Anxiety 

How to Market Your Political Campaign to Millennials 

Although the latest batch of millennials is often burdened with the labels of the liberal, the left and the unresearched lament of of a good internet debate, so many politicians, MPs, political parties and election campaigners will avoid this key demographic like the plague. From the age of 18 years upwards, our generation is seen to be nothing more than viral hell-raisers, devil’s advocates and all suffixes attached to the word ‘femi-‘. We enjoy arguing our cause, we’re soft-hearted and loud voiced – to be honest, we would all love a career in politics and would single-handedly abolish UKIP in one swift blow. So why is our politics-loving, policy-debating and party-raging target not being hit?

-Taken from Politics | How To Market Your Political Campaign to Millennials 

MY PUBLICATIONS

Why Universities Need to Do More to Stop Students Falling Into the Google Memo Trap 

The story of James Damore, a Google technician who sent a memo to 40,000 of his colleagues detailing women’s supposed deficiencies for working in tech, has become a popular topic of millennial discussion. In his memo, he described the biological differences of women and men, highlighting these for women’s apparent weaknesses within the workplace. He then went on to complain of his frustrations with the equality measures enforced by Google, and argued against policies designed to make the tech industry appealing to women. Whilst this story went viral, and Damore was subsequently fired from the internet giant for breaking its code of conduct, one frequent descriptor was used in the news articles that followed: Harvard graduate. His status as a graduate from a high profile college was a defining factor in the story of his discriminatory behaviour, inadvertently aligning the negative approach he took to the women in his industry with the university he graduated from. This association, as well as many others, illuminates the university experience as failing to do its job as a moral support system for its students.

-Taken from Impact Magazine | Why Universities Need to Do More to Stop Students Falling Into The Google Memo Trap 

5 Ways to Whip Up a Wonderful Digital Window Display 

To some, a virtual window display means an interactive boutique window, with funky headsets and moving mannequins. But for a small, independent business, a virtual window display is what customers see when they land on your page.When a potential customer clicks your link, enters your URL or stumbles across your site, they should land on a page so stunning, simple and reflective of your business that they can’t help themselves from venturing further. This is your ‘landing page,’ but in retail terms, this is your shop window. Before entering your ‘store,’ customers should get caught by the colours of your display, glance up to see the name emblazoned across the top, take a peek into the windows and walk inside.

As a website has no doors, we must provide pages which to entice our customers to browse even further.

-Taken from Off Price Retail | 5 Ways to Whip Up a Wonderful Digital Window Display 

What Happens to Mental Health After University 

The counselling and support of university that could once see you through any number of anxiety attacks or depressive lows is suddenly mentally off-limits. It seems odd to still visit a counsellor at a university you no longer attend, so you’re forced to search further afield for that critical psychological help. The safety net of extensions and student loans is pulled out from under you with such rapidity that you can easily stumble into a panic of financial crisis and impulsive job seeking. The pressure, now, is on you to be a grown up, to survive in the world completely alone. Of course your mental health is going to suffer. Mental health is a precarious thing, teetering on the edge of sane and insane, and healthy and ill. Big changes like the end of university require some serious planning and support, so if you feel a little out of your depth about the looming end of education, here are a few tips that might just see you through it.

-Taken from The Student Pocket Guide | What Happens to Mental Health After University 

 

 

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