Branding & Brand Identity | SERVICES

A brand’s strength is built upon its determination to promote its own distinctive values and mission. 

Prof. Jean-Noel Kapferer

As a key part of my freelance services, I offer branding and brand identity creation for my clients. From developing the early beginnings of a brand to refreshing the existing reputation of  a client, I use a combination of business development and social marketing to promote and highlight the best of the brands I work with. 

What does Branding & Brand Identity do? 

Working together with clients, I help to construct and develop their brand. Acknowledging the existing feel, aesthetic and message of the business and transforming it into something tangible and engaging requires the following process: 

Stage 1

Understanding the brand: The initial stage of brand identity is discovery and understanding. I sit down with clients for a consultation to find out the history, goals, ethics and achievements of the business – identifying the key messages to be used throughout their branding. 

Stage 2

Creating the brand: Using design, colour, typography and imagery, I then begin to develop the brand. Putting forward a collection of brand proposals and ideas for the client to approve, I can create an overarching brand identity to be used throughout socials, promotional materials and web design. 

Stage 3

Pushing the brand: Taking the branding creating, I then write up a document of brand guidelines. These are crucial for taking the brand forward, creating a set of templates, fonts and design specifications for the client to take and use in future materials. I then create a series of promotional content, celebrating the new brand, i.e. social posts, press releases, assets and blog posts. 


Button linking to Nursery Days Case Study

If you would like to set up a consultation with me, get in touch through my contact page.