A brand’s strength is built upon its determination to promote its own distinctive values and mission.Prof. Jean-Noel Kapferer
As a key part of my freelance services, I offer branding and brand identity creation for my clients. From developing the early beginnings of a brand to refreshing the existing reputation of a client, I use a combination of business development and social marketing to promote and highlight the best of the brands I work with.
What does branding & Brand Identity do?
Working together with clients, I help to construct and develop their brand. Acknowledging the existing feel, aesthetic and message of the business and transforming it into something tangible and engaging requires the following process:
Understanding the brand: The initial stage of brand identity is discovery and understanding. I sit down with clients for a consultation to find out the history, goals, ethics and achievements of the business – identifying the key messages to be used throughout their branding.
Creating the brand: Using design, colour, typography and imagery, I then begin to develop the brand. Putting forward a collection of brand proposals and ideas for the client to approve, I can create an overarching brand identity to be used throughout socials, promotional materials and web design.
Pushing the brand: Taking the branding creating, I then write up a document of brand guidelines. These are crucial for taking the brand forward, creating a set of templates, fonts and design specifications for the client to take and use in future materials. I then create a series of promotional content, celebrating the new brand, i.e. social posts, press releases, assets and blog posts.