Peace and Pilates Yoga | Case Study

For the case study below: I gave myself the brief to design an Instagram feed for a spiritualist yoga class or retreat. For this brief, I sourced images and curated a collection of pictures that fed into the imagery of power, strength and utter stillness and calm that meditative yoga generates. Working to nothing but a pale and earthy colour palette and the hex codes below, I wanted to design something aspirational and motivating,  promoting the health, both mental and physical, the classes would bring to the consumer.‘Picture this_ a glossy shop window, plated in black with shelves of pure gold flakes and decadently dressed glass bottles of fragrance. Gleaming trails of silver slivers curl around t


Nikki McCaig Nottingham Freelancer

By Nikki McCaig

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