Darkly Floral | Case Study

For the case study below: I gave myself the brief to design an Instagram feed for a rustic local florist in the winter season. Without knowing the brand themselves, I sourced images and curated a collection of images that were idyllically suited to the fictional florist I imagined. Using a palette of dark, rustic and winter shades, as well as high quality imagery, I wanted to design something soft, dusty, muted and elegant; perfect for the business I cultivated. 



Nikki McCaig Case Study

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