COPYWRITING

As a key part of my freelance services, I offer COPYWRITING services for my clients.

marketing

lifestyle copywriting service

WHAT DOES A copywriter PROVIDE?

As a copywriter, I provide creative copy for a variety of businesses and publications. From blog posts to lifestyle articles to product descriptions, I create on-brand pieces of work to help promote and enhance businesses. As a copywriter, I am available for copy and content support, consultations, and proofreading of existing writing. 

There are many different industries that require copywriting, and if you’re looking for the right writer for you – get in touch. 

WHAT ARE THE BENEFITS OF HIRING A copywriter?

A copywriter is a reliable, experienced and creative writer, hired to make your business copy look amazing. They work independently, with no ulterior motive for your brand. Plus, they can provide a keen eye and creative flair to help bring your existing copy to life. Copywriting can lift your business, from SEO to print articles, it can open up new avenues of advertising for you to pursue. 

Fast, quick and coherent copy can be delivered at the click of a button. 

“The best marketing doesn’t feel like marketing.” 

Nikki McCaig case study
Tom Fishburne
Artist

mY PROCESS

I implement my copywriting services in the following stages: 

I like to begin with an initial consultancy meeting, where I take my clients for coffee and we sit down to discuss the business. Here we visit the brand and what the client wants to achieve through my services. We work through the previous work carried out through social media and run through some ideas to help enhance the  current copy provided. 

Once the work is agreed, I’ll sit down to begin crafting the copy. This could mean writing long form articles, creating a spreadsheet of product descriptions for online e-commerce store or drafting copy for other marketing avenues for approval. 

Finally, the copy will be sent back to the client for approval. From there, any changes can be made, final edits can be implemented and the copy can be moved entirely into the possession of the client. 

Want to find out more about my work? 

Take a look at my most recent case studies to see the real impact of my content marketing services:

Testimonials

Client Comments

Take a look at some comments from my happy clients! 

'I love what Nikki has done – she totally gets our brand, is creative, on form, is professional and our Insta feed now looks so much more cohesive but still retains the ethos of the brand. I could not recommend Nikki enough if you to want to get back some valuable time whilst leaving your brand in safe hands!'
Catherine Clark
Honey Bee Beautiful Founder
"It’s been a pleasure working with Nikki on our style guide and content for both social and web. She was quick to understand our needs and provided quality work at lightning pace. She’s a pleasure to work with and will no doubt be working with her in the future."
Dan Ryland
Ryland Consulting Owner
"We've been working with Nikki on multiple projects over the last year, she's been helping to support our internal team with experience when it comes to social media and content. We knew she'd be the person to talk to when we wanted to deliver certain projects and she definitely delivered. Would definitely recommend her to anyone. "
Ben Spray
We Are Marketing Co-Director
"Nikki came on board to help us deliver and manage our social output, and support us through our new website development. She was able to go above and beyond to create some fun and engaging socials, deliver consistent content through our site and was responsible for establishing our brilliant mummy-baby blog. "
Katy Kerr
Pirates Play Centre Owner