Digital

Nikki McCaig Podcast

Reasons To Start A Podcast

These days, it can feel like everyone – from big-name brands to small creators and influencers – has started a podcast. The internet is buzzing with different genres, niches and voices, and no matter what you feel like listening to, there’s always a podcaster for you. Earlier this year, I decided to take the plunge …

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Let’s Talk About Ethical Marketing: COVID-19 Edition

I can’t think of a better time to start a discussion about ethical marketing. A subject that affects the work of many marketers, PR workers, advertisers and digital creators – ethical marketing is, in my eyes, the line drawn between moral and immoral advertising to consumers. It’s the difference between encouraging positive behaviours in your …

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Nikki McCaig christmas

A Very Merry Business Update

As the end of the year approaches, I wanted to share a few business updates and changes that you might be spotting throughout 2020 when it comes to NikkiMcCaig.com.