Nikki McCaig Freelancer

Six Reasons Not To Hire A Freelancer

So in this week’s blog post, I wanted to talk about what to expect when working with a freelancer, and most importantly, the six top reasons NOT to hire one.

Nikki McCaig Money

5 Ways Freelancers Waste Their Money

As a freelancer, money is always a big topic of conversation. From handling our own income tax to budgeting for quieter periods, it can often feel like a struggle to stay afloat. Particularly in times like this, where every penny counts, we can’t afford to be wasting our cash on non-essentials – even if we’re told they might just save our business.

Let’s Talk About Ethical Marketing: COVID-19 Edition

I can’t think of a better time to start a discussion about ethical marketing. A subject that affects the work of many marketers, PR workers, advertisers and digital creators – ethical marketing is, in my eyes, the line drawn between moral and immoral advertising to consumers. It’s the difference between encouraging positive behaviours in your …

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