Travel Blogger | Case Study

For the case study below: I gave myself the brief to design an Instagram feed for a high end travel blogger. Without knowing the blogger themselves, I created an imagined persona for the blogger, their audience and their aesthetic, and sourced images reelvant to that branding. Working to nothing but a ‘jet-setter’ colour palette and the hex codes below, I wanted to design something inspirational and aspirational, sharing travel and working lifestyle guides, and delivering adventurous content across the platform


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By Nikki McCaig