A self-employed life coach, working in Dubai, Meriam needed help establishing her social presence for an upcoming business venture.
The brief required a warm, engaging and empowering approach to it’s marketing. The strategy entailed imagery-driven messaging and quality branding.
Women's empowerment is crucial to both the industry and Meriam's business, so female driven content was vital.
Visuals of happy, positive women were a core part of the Meriam branding, helping to reinforce the outcomes of the coaching.
Strength, power and determination are the core themes of Meriams business, and are highlighted throughout her imagery.
To help develop Meriam’s social and digital brand, I worked with her to establish a clear, visual identity for her business. Tying in her brand colours of gold, white and charcoal, I delivered the themes of empowerment, confidence and strength through imagery and strong graphic choices.