Industrial Coffee Shop | Case Study

For the case study below: I gave myself the brief to design an Instagram feed for a minimalist industrial coffee shop. Working from a fictional concept of steel tables, concrete counter tops and heavy earthenware mugs, I sourced images and curated a collection of pictures that were richly suited to the city coffee-scape I imagined. Working to nothing but an earthy colour palette and the hex codes below, I wanted to build something strong and structural, warm and enigmatic, and perfect for the branding I aimed to cultivate.

‘Picture this_ a glossy shop-4



By Nikki McCaig