digital marketing

honey bee beautiful

Honey Bee Beautiful is a natural skincare brand, homegrown in the heart of Wales. They reached out to me for help with their social media and brand consultancy whilst launching new products and collections. 

colour & imagery

Honey Bee | Nikki McCaig
Honey Bee | Nikki McCaig
the process

The brief required a strong, professional and engaging tone of voice to deliver promotional posts for those in the textiles industry. 

Honey Bee | Nikki McCaig


Honey Bee Beautiful uses and promotes natural ingredients, eco-friendly packaging and encourages recycling for its customers.

Honey Bee Beautiful | Nikki McCaig


Bees are the strongest and most recognisable motif of the brand, and features heavily in all of its marketing concepts.

Honey Bee Beautiful | Nikki McCaig


One of the core ingredients in many of the skincare products, honey, sweetness and warmth make up the themes of the brand.

Honey Bee | Nikki McCaig
Honey Bee Beautiful | Nikki McCaig


The Honey Bee Beautiful feed was one already established as warm, fun and engaging. With a sunny and warm shade collection and minimalist imagery, I was able to enhance and maintain this for future posts. I helped to promote new products, organically build a colour scheme into an existing feed and improve SEO and tag usage.


Jul 02, 2020

Five Top Tips for Plastic Free Beauty

‘When it comes to our beauty and skincare routines, we all wish we could do more to make them a little less harmful. From makeup bags of plastic bottles to bathroom cupboards of nasty chemicals, it can be hard trying to find the right eco-friendly products for your skin.’

The Causes of Aging Skin and How To Prevent Them

May 12, 2020
'As we get older, many of us will start to notice just how much our skin changes over the years. We develop lines, blemishes, dry patches, age spots and our skin starts to droop. Our complexion changes through each new stage of life, and it can be confusing knowing just how to treat or prevent these new markers of our age.'
read on

Plan The Perfect Pamper Session This Valentine's Day

Feb 04, 2020
'Valentine's Day is fast approaching and this year we’re encouraging all of our lovely customers to treat themselves on February 14th. We know this is a day for romance and love, so why not try and indulge in a bit of self-care for yourself on this special day?'
read on

"I love what Nikki has done – she totally gets our brand, is creative, on form, is professional and our Insta feed now looks so much more cohesive but still retains the ethos of the brand. I could not recommend Nikki enough if you to want to get back some valuable time whilst leaving your brand in safe hands!"

cath clark