skincare brand

honey bee beautiful

Honey Bee Beautiful is a natural skincare brand, homegrown in the heart of Wales. They reached out to me for help with their social media and brand consultancy whilst launching new products and collections. 



Honey Bee Beautiful required the following services to help promote their business:

social analytics

Managing and monitoring the social analytics, and incorporating useful data in future content planning.

content writing

Creating a cohesive content writing strategy and building up a solid tone of voice for all marketing copy.

social marketing

Developing an ethical, honest and knowledgable social strategy to promote organic beauty products.


colour profile


honey bee beautiful

social marketing

The brief required a warm, friendly and knowledgable tone of voice to reach loyal and new customers in the beauty industry. 


Jul 02, 2020

Five Top Tips for Plastic Free Beauty

‘When it comes to our beauty and skincare routines, we all wish we could do more to make them a little less harmful. From makeup bags of plastic bottles to bathroom cupboards of nasty chemicals, it can be hard trying to find the right eco-friendly products for your skin.’

The Causes of Aging Skin and How To Prevent Them

May 12, 2020
'As we get older, many of us will start to notice just how much our skin changes over the years. We develop lines, blemishes, dry patches, age spots and our skin starts to droop. Our complexion changes through each new stage of life, and it can be confusing knowing just how to treat or prevent these new markers of our age.'
read on

Plan The Perfect Pamper Session This Valentine's Day

Feb 04, 2020
'Valentine's Day is fast approaching and this year we’re encouraging all of our lovely customers to treat themselves on February 14th. We know this is a day for romance and love, so why not try and indulge in a bit of self-care for yourself on this special day?'
read on
Inclusive Marketing | Nikki McCaig


user relations

Honey Bee Beautiful now has an engaged relationship with it's customers, encouraging solid communication.

Established social feed

Honey Bee Beautiful now has a cohesive, appealing and colour coordinated social feed

brand awareness

The Honey Bee Beautiful name has now been incorporated into it's entire marketing strategy.

social structure

Honey Bee Beautiful now has a clear and organised structure of marketing, from socials to blogs.

"I love what Nikki has done – she totally gets our brand, is creative, on form, is professional and our Insta feed now looks so much more cohesive but still retains the ethos of the brand. I could not recommend Nikki enough if you to want to get back some valuable time whilst leaving your brand in safe hands!"

Cath Clarke