Honey Bee Beautiful is a natural skincare brand, homegrown in the heart of Wales. They reached out to me for help with their social media and brand consultancy whilst launching new products and collections.
The brief required a strong, professional and engaging tone of voice to deliver promotional posts for those in the textiles industry.
Honey Bee Beautiful uses and promotes natural ingredients, eco-friendly packaging and encourages recycling for its customers.
Bees are the strongest and most recognisable motif of the brand, and features heavily in all of its marketing concepts.
One of the core ingredients in many of the skincare products, honey, sweetness and warmth make up the themes of the brand.
The Honey Bee Beautiful feed was one already established as warm, fun and engaging. With a sunny and warm shade collection and minimalist imagery, I was able to enhance and maintain this for future posts. I helped to promote new products, organically build a colour scheme into an existing feed and improve SEO and tag usage.
‘When it comes to our beauty and skincare routines, we all wish we could do more to make them a little less harmful. From makeup bags of plastic bottles to bathroom cupboards of nasty chemicals, it can be hard trying to find the right eco-friendly products for your skin.’