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A community designed to help and support those suffering from health anxiety and generalised anxiety disorders.
The brief required a raw, clean and trend-focused approach to its branding and marketing. It required an engaging colour palette, a clean style and a unique bank of imagery.
Using open, raw and unabashed imagery and style to create a clean, honest brand
The brand must be trustworthy, a valid source of information and presented well
The light, pastel colour palette reflects the sense of lightness and calm transmitted through the posts
To create the Happy Health Anxiety logo, I wanted to utilise a modern and clean feel – combining a handwritten font with a bold serif typography. I wanted it to feel fresh and clean, keeping in strong black and white colours, against pastel tones.
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