branding

happy health anxiety

A community designed to help and support those suffering from health anxiety and generalised anxiety disorders.  

marketing moodboard

Happy Health Anxiety | Nikki McCaig
Happy Health Anxiety | Nikki McCaig
the process

The brief required a raw, clean and trend-focused approach to its branding and marketing. It required an engaging colour palette, a clean style and a unique bank of imagery.  

Happy Health Anxiety | Nikki McCaig

honesty

Using open, raw and unabashed imagery and style to create a clean, honest brand

Happy Health Anxiety | Nikki McCaig

informative

The brand must be trustworthy, a valid source of information and presented well

Happy Health Anxiety | Nikki McCaig

Calm

The light, pastel colour palette reflects the sense of lightness and calm transmitted through the posts

Happy Health Anxiety | Nikki McCaig
Happy Health Anxiety | Nikki McCaig

logo

To create the Happy Health Anxiety logo, I wanted to utilise a modern and clean feel – combining a handwritten font with a bold serif typography. I wanted it to feel fresh and clean, keeping in strong black and white colours, against pastel tones. 

Aa

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo 

Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1 2 3 4 5 6 7 8 9 0

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Aa

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo 

Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1 2 3 4 5 6 7 8 9 0

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