digital marketing

castlegate financial services

Castlegate Financial Services is a team of experienced mortgage brokers and insurance advisors. 

marketing moodboard

Castlegate Financial Services | Nikki McCaig
Castlegate Financial Services | Nikki McCaig
the process

The brief required a strong, professional and engaging tone of voice to deliver promotional posts for customers looking for financial advice. 

Castlegate Financial Services | Nikki McCaig

empowerment

The female led team of Castlegate prides itself on empowering female employees - something representated in their marketing.

Castlegate Financial Services | Nikki McCaig

home

The B2C market is the core target audience, and each post is designed and worded to reach their social feeds.

Client Meeting | Nikki McCaig

information

The Castlegate marketing strategy conveys trustworthy customer service, professional and quality advice and brokages for their clients.

Castlegate Financial Services | Nikki McCaig
Castlegate | Nikki McCaig

social media

The Castlegate Facebook feed needed to be bright, on-brand and engaging to attract the attention of the heavily saturated insurance and housing market. Each image posted featured unique shots of the team, quotes, advice and contact information. 

digital management

photography

Helping to build up an archive of high quality images of the office, the team and services for digital promotion.

social marketing

Creating a consistent social media campaign, spreading across multiple seasons and retail markets.

graphic design

Designing social media posts, icons, newsletter assets and branding accompaniments for digital marketing purposes.

copywriting

Writing product descriptions, email copy, website copy and social copy, as well as proofreading and editing content.

Castlegate | Nikki McCaig