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Castlegate Financial Services is a team of experienced mortgage brokers and insurance advisors.
The brief required a strong, professional and engaging tone of voice to deliver promotional posts for customers looking for financial advice.
The female led team of Castlegate prides itself on empowering female employees - something representated in their marketing.
The B2C market is the core target audience, and each post is designed and worded to reach their social feeds.
The Castlegate marketing strategy conveys trustworthy customer service, professional and quality advice and brokages for their clients.
The Castlegate Facebook feed needed to be bright, on-brand and engaging to attract the attention of the heavily saturated insurance and housing market. Each image posted featured unique shots of the team, quotes, advice and contact information.
Helping to build up an archive of high quality images of the office, the team and services for digital promotion.
Creating a consistent social media campaign, spreading across multiple seasons and retail markets.
Designing social media posts, icons, newsletter assets and branding accompaniments for digital marketing purposes.
Writing product descriptions, email copy, website copy and social copy, as well as proofreading and editing content.
