DIGITAL & CONTENT MARKETING

arc textiles​

Arc Textiles is a B2B textile company, delivering branded merchandise throughout the industry. 

colour & imagery

Arc Textiles | Nikki McCaig
Arc Textiles | Nikki McCaig
the process

The brief required a strong, professional and engaging tone of voice to deliver promotional posts for those in the textiles industry. 

Arc Textiles | Nikki McCaig

quality

Arc Textiles prides itself of the quality fabrics, print, finished and delivery of its products.

Arc Textiles | Nikki McCaig

b2b

The B2B market is the core target audience, and each post is designed and worded to reach their social feeds.

Arc Textiles | Nikki McCaig

reliability

The Arc Textiles brand conveys trustworthy customer services, professional and quality finishes and quick turnarounds for clients.

Arc Textiles | Nikki McCaig

instagram

The Arc Textiles instagram needed to be bright, colourful and engaging to attract the attention of the heavily saturated textiles market. Each image posted featured unique shots of the products, branding, process and prints that Arc Textiles presents. 

The Arc Textiles instagram needed to be bright, colourful and engaging to attract the attention of the heavily saturated textiles market. Each image posted featured unique shots of the products, branding, process and prints that Arc Textiles presents. 

digital marketing

email campaigns

Creating relevant, visually interesting and engaging email campaigns relaying information, updates and product launches.

copywriting

Writing product descriptions, email copy, website copy and social copy, as well as proofreading and editing content.

social marketing

Creating a consistent social media campaign, spreading across multiple seasons and retail markets.

graphic design

Designing social media posts, icons, newsletter assets and branding accompaniments for digital marketing purposes.

Arc Textiles | Nikki McCaig