As alarming as it sounds to me, I’ve officially been doing this freelance-thing for over a year now. Although my clients have changed, my work and my status haven’t, and I’m still fighting the fight for beautiful and creative marketing. With that in mind, and as the end of the year approaches, I wanted to share a few business updates and changes that you might be spotting throughout 2020 when it comes to NikkiMcCaig.com.
Don’t worry, I’m not suddenly rebranding or drastically changing the direction of my business, I’m just setting myself some new goals and clarifying some changes to the way I work now. I hope you’ll join me on the journey!
A New Hire
One of the biggest changes I’ve made to my business this year was hiring a marketing assistant. The process of advertising for, interviewing and hiring a marketing assistant was huge for me and incredibly exciting and I honestly couldn’t believe that anyone would want to come along and work in my little flat with me. However, after quite a bit of searching I found a fantastic marketing assistant, with plenty of creative experience to help whip my socials into shape. With all of the new changes, both on the company and the client side, I needed some support to keep the external side of NikkiMcCaig.com alive whilst I buried myself in work. From updating my imagery to copyproofing blog posts, it’s been really great having a second pair of eyes on my work, making sure that everything is as good as it can be at this busy time of year.
If you’ve been following my progress on this strange little site for a while, you’ll know that I’ve always wanted to set up my own shop. Whilst I might be dreaming of a physical retail space, full of my favourite home decor and floristry pieces, for now I’m busy working on my digital shop instead. I spent the autumn months curled up inside, working on some beautiful prints for customes to download, from desktop backgrounds to art prints. I set up an e-commerce section on my existing website, and ploughed through the stresses of Stripe payments, and eventually my little commerce space is ready! Hopefully, with my socials now being fully taken care of, you’ll be seeing a lot more of my seasonal prints (make sure you check out the Charity Christmas ones!) in the new year!
A New Newsletter
Another change I’ve been working on this season is my new monhthly newsletter. I’ve always wanted to write a digital magazine or newsletter, but never found the time to get one started. Luckily, over the past couple of months I’ve been doubling down and finally ticking off that goal. Full of tips for mindful working, updates on my business, my intentions for next month and a few little anecdotes of life – it’s my very own deliverable for my readers. If you want to sign up, make sure you join my mailing list!
Replotting My Path
As many new freelancers tend to find, when you first begin your business, you tend to accept any and every job opportunity that comes through your inbox. Without considering whether you can do the work, will enjoy it or have the experience in the industry to do so, you sign the contract and just try your best – often without the best results. Now that I’m one year in, I’ve decided I’m not going to carry on that route anymore. I’m going to be a little bit more focussed on the target client I want to work with, specialising in the areas I know I can excel in. I want to make it fairer for both myself and my clients by own promising services I know I can deliver, and hopefully we’ll both be better off for it.
The Lonely Freelancer
One of the biggest projects I’m working on right now is a little side hustle I’m branding ‘The Lonely Freelancer’. A resource site, dedicated to finding support and comfort to freelancers feeling the burden of working from home, this is something I’ve been working on steadily for the past four months. With some great help from a friend on the socials, I’m building the site from the ground up, making sure it has all the features a freelancer could ever want to utilise. With a directory to find other freelancers in your industry, legal advice for client relationships and mental health resources for those who are struggling, I wanted to establish a space where the self-employed could go to feel just that little bit less alone, even if just for a few scrolls or two. As the website is still being built, our launch date is now around January 2020, but you can keep up to date with our socials here.
One of the strangest things I’ve found about this entire journey is just how much I’ve become attached to writing this little blog. NikkiMcCaig.com was first and foremost a lifestyle blog, and it’s gone through quite a few variations over the years to become the digital space it is today. Don’t get me wrong, I love my website and I’m so proud of what it’s become – but sometimes, I just miss writing about the more personal side of marketing. I miss being creative, and sharing my stories and my thoughts on industries besides social media management. My identity online is so much more complex than just ‘a freelance marketer’, and I want to start reflecting that in the content I produce. In the new year, I’m going to be trialling a couple of different blogging styles and break out of the box I’ve imprisoned myself in. I want to sound like me when I write a blog post, rather than just a business-central Medium blogger.
The Softer Side
In a similar way, recently I’ve been turning towards a much more softer and warmer side of marketing. Rather than spending my days trawling through numbers, figures and data, I’ve been enjoying creating, writing, exploring the fun of social media once again. Perhaps it’s time for me to admit that I’m just better suited to the cosy marketing, the one that feels at her most productive when writing about autumn soups, Christmas decorations and bakeries. I’m changing up the industries I’m targeting in the new year, and I’m hopefully going to be working with companies that align to my own personal values – rather than the ones who simply have the biggest budget.
Change is in the air, and I can certainly feel it. My whole sense of being is shifting into something new and from a business perspective that’s definitely a little scary – but I’m so excited to see what happens next.
See you in the future x