A brand’s strength is built upon its determination to promote its own distinctive values and mission.
Prof. Jean-Noel Kapferer
As a key part of my freelance services, I offer branding and brand identity creation for my clients. My services range from developing the early beginnings of a brand to refreshing the existing reputation of a client. Through this I use a combination of business development and social marketing to promote and highlight the best of the brands I work with.
What does Branding & Brand Identity do?
Working together with clients, I help to construct and develop their brand. I always begin by acknowledging the existing feel, aesthetic and message of the business. This then helps to inspire it’s vital transformation into something tangible and engaging requires the following process:
Stage 1
Understanding the brand. The initial stage of brand identity is discovery and understanding. I sit down with clients for a consultation to find out the history, goals, ethics and achievements of the business. This helps to identify the key messages to be used throughout their branding.
Stage 2
Creating the brand: Using design, colour, typography and imagery, I then begin to develop the brand. Putting forward a collection of brand proposals and ideas for the client to approve, I can create an overarching brand identity. This can then be used throughout socials, promotional materials and web design.
Stage 3
Pushing the brand: Taking the branding creating, I then write up a document of brand guidelines. These are crucial for taking the brand forward, creating a set of templates, fonts and design specifications for the client to take and use in future materials. I then create a series of promotional content, celebrating the new brand, i.e. social posts, press releases, assets and blog posts.
RELEVANT CASE STUDIES
A natural, British skincare brand made with real honey in Wales. Their brand is steeped in warm, sun kissed palettes and soft light imagery.
A natural, British skincare brand made with real honey in Wales. Their brand is steeped in warm, sun kissed palettes and soft light imagery.
A natural, British skincare brand made with real honey in Wales. Their brand is steeped in warm, sun kissed palettes and soft light imagery.
A local coffee shop specialising in homemade snacks, rich coffee and a strong community. Their branding is minimalist and warm, established in the high street.
A large children's play centre and party zone. Their branding is fun, inviting and playful for parents and children to engage with.
