As a key part of my freelance services, I offer brand identity services for my clients.


brand identity service

What does Branding & Brand Identity mean?

Working together with clients, I help to construct and develop their brand. I always begin by acknowledging the existing feel, aesthetic and message of the business. This then helps to inspire its vital transformation into something tangible and engaging requires the following process: 

What do my Branding services cover?

My services range from developing the early beginnings of a brand to refreshing the existing reputation of  a client. Through this I use a combination of business development and social marketing to promote and highlight the best of the brands I work with. 

‘A brand’s strength is built upon its determination to promote its own distinctive values and mission.’ 


I implement my branding services in the following stages: 

Understanding the brand. The initial stage of brand identity is discovery and understanding. I sit down with clients for a consultation to find out the history, goals, ethics and achievements of the business. This helps to identify the key messages to be used throughout their branding. 

Creating the brand: Using design, colour, typography and imagery, I then begin to develop the brand. Putting forward a collection of brand proposals and ideas for the client to approve, I can create an overarching brand identity. This can then be used throughout socials, promotional materials and web design. 

Pushing the brand: Taking the branding creating, I then write up a document of brand guidelines. These are crucial for taking the brand forward, creating a set of templates, fonts and design specifications for the client to take and use in future materials. I then create a series of promotional content, celebrating the new brand, i.e. social posts, press releases, assets and blog posts. 

Want to find out more about my work? 

Take a look at my most recent case studies to see the real impact of my content marketing services:

nikki mcCaig

branding case study

Designing my own branding allowed me to explore all of the creative options surrounding my own personal style and services. 

branding nikki mccaig
branding nikki mccaig
branding nikki mccaig
branding nikki mccaig