Ethical Marketing

Let’s Talk About Ethical Marketing: COVID-19 Edition

I can’t think of a better time to start a discussion about ethical marketing. A subject that affects the work of many marketers, PR workers, advertisers and digital creators – ethical marketing is, in my eyes, the line drawn between moral and immoral advertising to consumers. It’s the difference between encouraging positive behaviours in your …

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Working from Home

FAQs: Working From Home Without Going Insane

In this week’s rather fitting blog post, I’m going to be answering some of the most popular questions people ask me about working from home on a weekly basis and share my advice for surviving the home office.


Find A Hobby That Makes You Poorer

I want to encourage my fellow entrepreneurs to find a little room in their schedule for a hobby that does the opposite. Find a hobby that makes you just a little bit poorer, rather than richer. Take up walking, and buy some good hiking boots and a map.

10 Achievements

10 Achievements In 10 Years of A Woman

Today is International Women’s Day. A day where women across the world can feel celebrated, appreciated and acknowledged proudly by each other and their fellow members of society.

Nikki McCaig blog

What I Miss About Working Full-Time

Sometimes, there are things I miss about full-time employment. From financial security to an inhouse tech team, I share the biggest downfalls of self-employment in my latest post.