For many of us, blogging is a rather complex term. It has many different definitions, and has been adopted as a niche marketing platform by many different industries over the years. From sharing beauty tips and lifestyle pieces, to curating business advice and delivering company updates, the idea of a ‘blog’ is still debated to this day.
I can’t think of a better time to start a discussion about ethical marketing. A subject that affects the work of many marketers, PR workers, advertisers and digital creators – ethical marketing is, in my eyes, the line drawn between moral and immoral advertising to consumers. It’s the difference between encouraging positive behaviours in your customers and taking advantage of them. It’s a blurry barricade between promoting good and promoting bad, and it can all lie in just a few short words being broadcast to a nation.
Right now, the world is in chaos. There’s no avoiding it, denying or sugarcoating it. Too many of us are struggling and it can feel impossible to worry about the mundanity of work during these anxious times. As a freelancer, this is bad news. In our industry, we rely heavily on the financial successes of our clients to keep us paid and in-demand – when they fall, we fall right alongside them.
We all know the feeling of resisting distraction. In this post, I share my experiences of distraction and discuss where positive distraction is ever possible