feedback nikki mccaig

How to Handle Negative Client Feedback

One of the hardest lessons any freelancer can face, no matter their chosen field, is handling negative feedback. Whether they’re a writer, a marketer, designer or developer, receiving criticism is an unpleasant process to go through. Perhaps the feedback you’re being given is on a piece of work you recently delivered, or an idea you’ve …

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Let’s Talk About Ethical Marketing: COVID-19 Edition

I can’t think of a better time to start a discussion about ethical marketing. A subject that affects the work of many marketers, PR workers, advertisers and digital creators – ethical marketing is, in my eyes, the line drawn between moral and immoral advertising to consumers. It’s the difference between encouraging positive behaviours in your …

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Find A Hobby That Makes You Poorer

I want to encourage my fellow entrepreneurs to find a little room in their schedule for a hobby that does the opposite. Find a hobby that makes you just a little bit poorer, rather than richer. Take up walking, and buy some good hiking boots and a map.