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Check out the latest posts from Nikki McCaig – discussing marketing, freelancing, mental health and business.

Sustainable Freelancer | Nikki McCaig

How To Be A More Sustainable Freelancer

As freelancers, we tend to think of ourselves as fairly low-waste individuals. We don’t rent out large offices of printers, heavy-duty machines and single-use coffee cups. We don’t spend our days doing physical paperwork or filling out endless documents and forms. So much of what we do is now online and our paper trail is fairly minimal. But is there more we can do to help the freelance industry to stay green in 2022? How can we change our daily working routines to become more eco-conscious and sustainable?

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When Should You Start Planning Your Christmas Content?

We know the John Lewis Christmas advert is already on its way and the frighteningly organised shoppers have started planning their festive purchases, so it might be a good time to start brainstorming some ideas, but is it really time to start creating your content schedule?

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The FAQs of Mental Health In The Workplace: Part II

In 2019, I wrote a blog post entitled ‘The FAQs of Mental Health In The Workplace’. Using my experiences of struggling with mental health throughout my working life, I wanted to answer some of the most common questions people have asked me regarding their mental health at work.

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Girlboss Nikki McCaig

How Netflix’s ‘Girlboss’ Accurately Summed Up The Freelance Experience

In 2017, Netflix created and released ‘Girlboss’ – a 13 part comedy series detailing the early days of Sophia Amoruso, the CEO and Founder of Nasty Gal, as she first creates her iconic eBay store. The show rattled through the life of a twenty-something Sophia, struggling to find her place in the world, before eventually stumbling into business as a vintage clothes seller online.

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Social Media Profiles | Nikki McCaig

6 Small Changes That Can Transform Your Branded Social Media Profile

In this week’s blog post, I want to share some of the smallest yet often overlooked secrets of building a great social media profile for your brand. From understanding just what to write in your bio, to choosing your perfect pinned post, these tips can help your business to stand out from the crowd and go toe-to-toe with the biggest names on social media in a few simple clicks.

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freelancer myths

Debunking Common Freelancer Myths

Throughout my years working as a freelancer, I’ve heard many a myth, rumour or assumption about my job. Whether it be from a well meaning client or a judgemental social media post, there has always been a certain stigma about working for yourself.

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