The Palette
The Brief
An artist and illustrator in Nottingham, Alix Barker Creative invited me to help design and build their business branding from scratch.
The Earth Tone palette was created to add warmth and creativity to the brand. Already grounded in simple, natural styles, Alix Barker’s work needed a colour palette that helped to combine both professionalism and artistic flair.
"Working with Nikki was so easy and satisfying! She joined me in my excitement about colours, font choices and logos, and carefully explained the branding process to me. Always clear about timescales, Nikki stuck to her promise on every single deadline. I love my new branding and she’ll be my go-to for any future design tasks!
Alix barker
Branding Themes
The brief required a modern, minimalist style, designed to appeal to the creative fields and industries. To create the Alix Barker Creative logo, I utilised the classic ABC structure to combine sans and serif fonts. I selected simple black and white colours to be used against all backgrounds and on both digital and print marketing platforms.
