For any blogger, whether you’re just starting out or are a legendary blogging veteran, the chances to work with your favourite brand are still few and far between. Although we check our inboxes daily, many of us have yet to see that MAC invite or Benefit collab opportunity sitting in our emails.
So sometimes we have to do the legwork ourselves. And this involves research. Yes, there are affiliate programmes that can promise to bring in a fortune – but the reality is, you have to high traffic to be accepted, and if you don’t bring in the hits, you lose out on the cash. You could also write to companies directly, selling yourself to an unknown face, with an email that is likely to get lost in a poorly organised system of communications, but chances of response are still slim.
Which is where your favourite social media platforms can come in extremely handy. Although we should, of course, exercise caution with out internet networking, Twitter is actually one of the easiest, and most reliable, sources of blogger business boosts on the net. So long as you know just what to look for.
Type #bloggerswanted into the Twitter search bar, and you can find a whole archive of brands, bloggers, companies and big name sponsors looking for authors and creators to review their products. From coffee bars to lip balms, every business needs promotion – and the Twitter hashtag can help them find the perfect blogger to advertise them with. But, as with any opportunity found online, there are a couple of guidelines and warning signs to look out for before submitting your details.
Know the product
Some of the most awkward online interactions are born from a blogger agreeing to promote a product that really really doesn’t fit to their branding. As a blogger of about 3 years now, I’ve had my fair share of embarrassing encounters on the internet – from accidentally agreeing to review a sex toy, or simply signing up for a service I didn’t have geographic access to. Read the brief carefully, and thoroughly, and if you’re still confused – Google it. Do your research before you sign on, and make sure you know what you’re getting yourself in for.
Check the account.
Some of the biggest red flags for me when trawling through the search results are repetitive tweeting, dodgy profile pages, and mysteriously ambiguous descriptions. If you see the same tweet over and over and over again, it’s likely to be spam, and a quick scroll through their Twitter account can help you decide for yourself. A lack of a profile picture is always a bit of a turn-off for me, as a good understanding of social media and networking platforms is a must for any business hoping to work with bloggers. And if the opportunity you’ve spotted mentions the words ‘secret’, ‘surprise’, or ‘mystery’…be very cautious as to how you proceed.
Know your limits
Many of the opportunities you will be presented with just won’t be applicable to you. If you’re a female beauty blogger, don’t sign up to write about male mental health. If you’re a book blogger, don’t pretend to be a mummy blogger. Although it is tempting to apply for as many chances as possible, this can drop your credibility as a professional content creator, so stick to what you know. Build up your profile as a blogger in your chosen field e.g. make up, fashion, lifestyle, travel…and establish your own little portfolio in that sector. It’s good to be diverse, but it’s not always worth it if you appear indecisive.
Even if sourcing your professional writing portfolio from mentions on Twitter just isn’t for you, #bloggerswanted can still be a useful tool in your networking. Make a list from the search results of all the brands and companies who have submitted opportunities, and are therefore willing to work with bloggers. This way you can research their brand, and write to them directly, promoting yourself without clogging up their timeline.
Train yourself to pick out keywords
Around 60% of the #bloggerswanted contributions are not from actual brands wanting content. Some are bloggers promoting their latest post, some are social media users wanting a bloggers opinion, some are just sponsored posts that have gotten lost in the feed. So it’s important to know what you’re looking for. Through experience, you’ll learn to pick up on words and phrases such as: ‘We’re looking for’ ‘review’ ‘share your thoughts’ or even the additional hashtag ‘bloggersneeded‘ as that tends to narrow down your search.
Respond to offers, but don’t offer yourself
The majority of the Tweets stating ‘I’m a (blank) blogger, looking for opportunities to collaborate with (blank) brands!’ will unfortunately go unnoticed. Whilst brands will typically post in this hashtag, it’s rare that they will actually connect with people who don’t speak to them directly. Blogging is a profession, just like any other. If you respond to a job vacancy, you’re likely to get the job. But if you post on Facebook saying ‘I want a job’, the only thing you’ll get are a few likes from your mum. Look for the opportunities presented to you, as this is the only way big name brands will spot you in the crowd.
Don’t avoid the ‘guest blogger’ offers
Guest posting on someone else’s blog might seem a little off-putting, but trust me it’s not. By contributing to another blogger’s collection, you’re then receiving the traffic from both their blog, and your own. Plus, you get to connect with another writer in the industry, and share your story and thoughts on a completely different platform. Building up a solid archive of bloggers you’ve worked with can be a really big help, and comfort, when you feel stuck for ideas, and it looks great for both you and them. The more your name spreads across the Twitter-sphere, the higher chance you have of receiving organic traffic, and the further your message will go.
If you’ve never checked out the #bloggerswanted tag on Twitter, I would highly recommend it – to both bloggers and brands alike. Useful for recruitment, opportunity or even just a browse, it could be your ticket to success.
Thank you so much for reading, have a fantastic week!