Nikki McCaig Blog

Social Media Management

nikki mccaig

social media marketing

As a key part of my freelance services, I offer social media services for my clients.


social media service


Through social media management, I will work with a client to develop a clear strategy for a brand’s entire social media services and output.

I can manage, supervise and analyse every platform of social media relevant to your brand and deliver high quality assets to improve your digital ranking. 


A social media manager is a key part of any essential marketing campaign. 

I can provide the overarching support of all streams of marketing communication on behalf of the brand. Working to the approval of the client, the media manager creates, schedules, delivers and reports on all content.

The social media manager is also a key part of the brand strategy, helping to further the brand message and voice as well contributing to the creation of it. 

“Social media is about sociology and psychology more than technology”

Brian Solis


I offer content marketing services in the following mediums: 

This includes: 


Planned Content for Three Months

Recommended Post Times 

Recommended Themes 

Audience Targeting 

Marketing Persona Building

This includes: 


Daily Posts 

Assigned Images 

Recommended Post Times 

Recommended Post Dates 

Included SEO 

Included Hashtags 


This includes: 


Curated Imagery 

Designed Assets for Each Platform 

Relevant Designs and Images 

Image Souring 

This includes: 


Frequent Post Scheduling

Instagram Feed Planning


This includes: 


Seasonal Campaigns 

Product Launches 

Charity Drives 

Topical Campaigns 

This includes:


Monthly Social Figures 


Engagement Data 

Follower Data 

Recommends for Next Month 

Want to find out more about my work? 

Take a look at my most recent case studies to see the real impact of my content marketing services:


Client Comments

Take a look at some comments from my happy clients! 

'I love what Nikki has done – she totally gets our brand, is creative, on form, is professional and our Insta feed now looks so much more cohesive but still retains the ethos of the brand. I could not recommend Nikki enough if you to want to get back some valuable time whilst leaving your brand in safe hands!'
Catherine Clark
Honey Bee Beautiful Founder
"It’s been a pleasure working with Nikki on our style guide and content for both social and web. She was quick to understand our needs and provided quality work at lightning pace. She’s a pleasure to work with and will no doubt be working with her in the future."
Dan Ryland
Ryland Consulting Owner
"We've been working with Nikki on multiple projects over the last year, she's been helping to support our internal team with experience when it comes to social media and content. We knew she'd be the person to talk to when we wanted to deliver certain projects and she definitely delivered. Would definitely recommend her to anyone. "
Ben Spray
We Are Marketing Co-Director
"Nikki came on board to help us deliver and manage our social output, and support us through our new website development. She was able to go above and beyond to create some fun and engaging socials, deliver consistent content through our site and was responsible for establishing our brilliant mummy-baby blog. "
Katy Kerr
Pirates Play Centre Owner