Pirates Play Centre

pirates holiday club

childcare

The Brief

A business offering many different services, I was brought on board to help develop the social and content marketing for their Holiday Club. Starting from scratch, I was able to build a brand and social feed in a matter of weeks. 
 

MARKETING CONSULTANCY

incl. social guidelines, advice, one-to-one consultancy.

BRANDING

incl. BRAND DEVELOPMENT, DESIGN, GUIDELINES

Social Media Management

incl. asset creation, design, support and scheduling.

pirates holiday club Social branding

Engaging with the fun, vibrant and bright primary colour palette of child-friendly branding, the Holiday Club brand rests on red, blue and yellow. With tropical, beachy theme and a simplified crab icon bringing together the different assets required for cohesive branding, the socials and marketing materials are unique and visually appealing.  

Social Themes 

Branding: Play | Fun | Children | Holiday | Colour | Pirates | Soft | Climbing | Education | Blue | Community | Outdoors | Classes | Babies | Sunshine

To reach a local, Gen X demographic we carried out a printed marketing campaign before the launch of the Holiday Club. I designed leaflets that would be fun, engaging and exciting for parents to find, yet informative enough to answer all questions. With colourful paint splashes, a unifying beach theme and assets matching our social presence, the leaflet was printed and delivered to a wide range of local locations. 

The Holiday Club socials are focusing predominantly on informative, current content over visual assets. Keeping in tone with the tropical, beachy themes of the print materials, the digital socials are designed to reach a much broad audience – highlighting the diverse range of activities and opportunities available within the club. 

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Ryland Consulting