Branding & Brand Identity

BRANDING & BRAND IDENTITY
Acknowledging the existing feel, aesthetic and message of the business and transforming it into something tangible and engaging for target demographics.
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A brand’s strength is built upon its determination to promote its own distinctive values and mission. 

Prof. Jean-Noel Kapferer

As a key part of my freelance services, I offer branding and brand identity creation for my clients. My services range from developing the early beginnings of a brand to refreshing the existing reputation of  a client. Through this I use a combination of business development and social marketing to promote and highlight the best of the brands I work with. 


What does Branding & Brand Identity do? 

Working together with clients, I help to construct and develop their brand. I always begin by acknowledging the existing feel, aesthetic and message of the business. This then helps to inspire it’s vital transformation into something tangible and engaging requires the following process: 

Stage 1

Understanding the brand. The initial stage of brand identity is discovery and understanding. I sit down with clients for a consultation to find out the history, goals, ethics and achievements of the business. This helps to identify the key messages to be used throughout their branding. 

Stage 2

Creating the brand: Using design, colour, typography and imagery, I then begin to develop the brand. Putting forward a collection of brand proposals and ideas for the client to approve, I can create an overarching brand identity. This can then be used throughout socials, promotional materials and web design. 

Stage 3

Pushing the brand: Taking the branding creating, I then write up a document of brand guidelines. These are crucial for taking the brand forward, creating a set of templates, fonts and design specifications for the client to take and use in future materials. I then create a series of promotional content, celebrating the new brand, i.e. social posts, press releases, assets and blog posts. 


RELEVANT CASE STUDIES

HONEY BEE BEAUTIFUL

A natural, British skincare brand made with real honey in Wales. Their brand is steeped in warm, sun kissed palettes and soft light imagery.

A natural, British skincare brand made with real honey in Wales. Their brand is steeped in warm, sun kissed palettes and soft light imagery.

A natural, British skincare brand made with real honey in Wales. Their brand is steeped in warm, sun kissed palettes and soft light imagery.

FOX TALBOTS

A local coffee shop specialising in homemade snacks, rich coffee and a strong community. Their branding is minimalist and warm, established in the high street.

PIRATES PLAY CENTRE

A large children's play centre and party zone. Their branding is fun, inviting and playful for parents and children to engage with.

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If you would like to set up a consultation with me, get in touch through my contact page.